A Chinese Literature major who started her journey in the advertising and marketing industry more than 13 years ago.  Eggie has been a skill-proven copywriter and creative professional for over one decade.  She has worked for 4A agencies, VOGUE IMC China, consulting firms and transcreation companies. Her client portfolio therefore proudly ranged from luxury, leisure, fashion, FMCG, technology service, to automotive. She is simultaneously a keen observer and a passionate storyteller. Eggie excels at translating user’s insight to all kinds of creative, inspiring experiences across various platforms. 

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Recently she graduated from the Publicis group and began a new journey around the world.